About

About Heather Wilson, MHRD, CITI, CMP

Heather has transformed brand strategy and experiential marketing at billion-dollar companies in the tech and healthcare sectors, leading initiatives across four continents. At TaxJar, she pioneered the employer brand and recruitment marketing strategies, propelling the company to multiple spots in Forbes, USA Today and The Fast Company, setting industry benchmarks and earning 11 Comparably Awards and a Silver Telly Award. A gifted brand strategy visionary with deep experience in Intercultural Communication, Human Resource Workforce Development and Sociology, Heather now lives her passion for elevating the power of people stories, partnering with startups and Fortune 100s as the Founder of The Brand Strategy Tank.
We’re not your average brand agency; we’re your partners, lighting the path to exceptional employee and candidate experiences. With a track record of transforming brands and setting industry benchmarks, we blend deep expertise with a passion for storytelling. When we’re not diving into the talent landscape, you might find us chasing sharks, beekeeping or making sure our rescue dogs are living their best lives.
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