Events and Experiential Marketing
As Director of Experiential Marketing, I developed and implemented a comprehensive strategy, which included defining key objectives and performance metrics for all experiential marketing initiatives and activations for the world’s largest analytics engineering conference. The six-month project spanned three continents and was executed both in-person and virtually. The conference departed from traditional expo halls and encouraged sponsors to transform their booths into immersive pop-up experiences, resulting in positive feedback from both sponsors and attendees. The conference achieved a Net Promoter Score (NPS) of 69, surpassing the industry average of 53, and recorded a 66% growth in attendance, meeting 104% of its goal.