Ready to Tell Your Employer Brand Story?
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We craft award-winning employer branding and recruitment marketing strategies that align internal culture with external perception.

Is this your company?

Your recruitment marketing isn’t reaching the right candidates
Struggling to stand out in a competitive job market
Unsure how to align your hiring process with what candidates value most
Talent acquisition is doing the job of recruitment marketing
You’re ready to transform the way candidates see—and experience—your company
Strategic branding, innovative marketing, data-driven employer brand and recruitment strategies—you’ve heard it all before. And you’re asking now what?

Hi, I’m Heather. After decades in experiential and brand marketing, I embarked on an exciting journey leading Employer Brand and Recruitment Marketing functions. What’s the twist, you ask? It all unfolded during the largest acquisition of a remote company in history.

Since then, I’ve focused on helping companies attract, engage and retain the right talent. By partnering with me, companies save time and money in their hiring and retention processes, differentiate themselves in a competitive market and build stronger, more cohesive teams.

My mission is to elevate your employer brand, spotlight what makes your company exceptional and create a recruitment marketing strategy that delivers a standout experience—one that not only attracts exceptional teammates but also strengthens your organization’s culture and impact.

Ready to learn more? Let’s chat.

Contact Me

I absolutely fell in love with the work.

The Brand Strategy Tank was born out of my desire to help marketing and people teams learn how work together to build a company’s brand.
This means:

Creating an out-of-this-world brand strategy and employee experience
Eliminating commotion trying to reach consensus & building co-motion through collaboration

Building your Employer Brand

Ever walked into a restaurant and seen a grimy fish tank? Cloudy water, sad little fish… it’s not winning any hearts. It looks completely full of 💩. That tank’s problem? The ecosystem is off, and the wrong “team” is dragging it down. The people in charge aren’t addressing its issues. Sound familiar 😏?

But when you’ve got the right mix — boom! Crystal-clear water, vibrant fish and people snapping pics like it’s a celebrity sighting. That’s employer brand in a nutshell: Build the right team, and your culture shines — irresistible and picture-perfect. Now here’s what leadership wants to hear:

It’s not just about the employees themselves. The culture and values that underpin a company’s employer brand SHOULD also inform and shape the corporate brand. If a company truly lives its values and demonstrates its commitment to them in its internal operations, this will inevitably translate into how external audiences perceive it. AKA your customers and partners.

BONUS: Raising your company’s visibility also leverages product and sales enablement, positively influencing your sales funnels. Cha ching!

Build a Business Case for Employer Brand

Develop an implementation plan that aligns your goals with the bigger picture objectives of your organization

Develop an honest Employer Brand

Craft a brand your team believes in - where your identity, voice and story speak the same language from the inside out.

Create Recruitment Marketing that actually gets candidates to pay attention

Turn heads with recruitment marketing that’s smart, sharp and built for the candidate behind the click.

EVP, Company Values and Team Advocacy Programs

Using a data-informed strategy, utilize the resources you already have and tailor a plan to tell your company and people stories with LinkedIn training and tool implementation.

Transform internal events into powerful employer brand campaigns

Bridge the gap between marketing and employee experience, showcasing real-time stories and content to connect with potential candidates.

And More!

Copywriting, DEIB Reports, video campaigns…let’s discuss!

So how can I help you do all this?

Build a business case for Employer Brand by formulating an implementation plan that allows you to reach goals that map into the bigger picture goals of the organization.
Whether you need an EVP, a revisit of your company values or a Team Advocacy Program, through a data-informed strategy, I’ll show you how to utilize the resources you already have and tailor a plan to tell your company and people stories.
Strategically deploy an effective Employer Brand and Recruitment Marketing Campaign that drives meaningful results. The ability to “talk shop” across functions drives success.
Transform internal events into powerful employer brand campaigns and bridge the gap between marketing and employee experience, showcasing real-time stories and content to connect with potential candidates.

The Sociology

As businesses look to build and enhance their brand strategy, it’s imperative to consider the role of Employer Brand in informing the corporate brand. The plain truth is that its external messaging and marketing efforts do not solely shape a company’s brand. When organizations build a higher-purpose-driven business, they create the right conditions for a branded customer experience to thrive. Effective intercultural communication is crucial for achieving business success in today’s globalized business world. Proactively implementing strategies for calibrating intercultural communication can enhance the performance of cross-cultural teams, improve customer satisfaction and foster positive relationships with stakeholders.

If you are a startup, organizations must evolve their values and brand so they see themselves in it, or they can be faced with what feels like two different teams, delivering two different results to customers. Because values, beliefs, attitudes and behaviors have been internalized as their own-we call this integrated regulation. Employees who started early in the company will have calibrated to the market primarily served when they joined vs. the market the company seeks to serve. While new employees will gravitate toward pursuing the new market, a lack of cohesion can create conflict and must be headed off.

I see you marketers out there! Take heed and cooperate with your People Team. Your brand is informed by the culture and values that exist within the organization.

Want to learn more?

About Heather Wilson, MHRD, CITI, CMP

University Instructor, Guest Speaker, Facilitator
Master of Human Resource Development, emphasizing Organizational Development
Social & Behavioral Responsible Conduct of Research Credential
Experience spans startups, SMBs, and Fortune 500, including top 100, 25, and Fortune 1 companies
Certified Meeting Professional (CMP) Credential